How Many Samples Do I Need? Determining Sample Size for Statistically Significant Results

Anyone who has designed anything -- whether that be a new medicine, a design method, or even a new recipe -- has faced the question: “Is this better than what I had before?” If you’re just deciding whether or not you like a new recipe, getting an answer is straightforward. If you are in an academic or industrial setting you must also answer an even more important question: “Can I prove that this is better?”

Ideation Techniques: Brainstorming

Ideation techniques are processes used to develop a variety of ideas that have the potential to be a solution to a problem or scenario. The purpose of these techniques are to determine the best solution that meets most, if not all, the required criteria. Brainstorming is probably the most common ideation technique and you have likely used it at least once even if you didn't know it.

Who Is Your Customer?

The customer matters. Our job is to get the customer what they want. We must interact with, listen to, and observe the customer to identify and understand their needs. But the notion of customer is significantly more complicated and important than it seems. This article breaks down and lists out the types of customers to consider when designing any product.

The Eighth Face of Innovation: The Set Designer

Most people agree that the environment can have a huge impact on our state of mind, productivity, and innovation. The Eighth Face of Innovation, The Set Designer, knows this too. Even if we aren’t setting up the spaces for others, we can and should be aware of where we’re are choosing to work and make sure that workspace is what we need to maximize our creativity.

Casino Design Royale

If you find yourself in Las Vegas, whether you plan to gamble or not, don’t miss out on the opportunity to observe some design choices made by casinos that influence behavior. However, don’t forget those same behaviors can be manipulated outside of casinos too…

Good Design: Dodge Viper

A well-designed product seems to fill a gap in the market so perfectly that it almost has a sense of reverence about it. It just works; it just fits, and it plays a role in the consumer’s life that makes it worth fixing and cherishing. These are products like the iPod/iPhone, the KitchenAid Stand Mixer, the Swiss Army Knife, and in this designer’s opinion, the Dodge Viper.