The Sixth Face of Innovation: The Director

Directors bring their own set of experiences, styles, and personality to the studio but they all concurrently support the show’s mission and want to make a great product. Thus, an organization or team can have multiple directors even if there still is team leader (or executive movie producer on set). You might not be the leader on your design engineering team but there may still be opportunities to take on the role of Director.

Verification Versus Validation

There are two general types of tests that can be done to observe the design’s strengths and weaknesses. They are called verification tests and validation tests. The differences between these tests can be confusing because the words seem and sound similar, and because some people use them interchangeably without thinking deeply about what they mean. This article describes the difference between them.


First Principles Design

I started thinking about the story behind the things around me later on in my middle school career. I can't remember what exactly initiated the thoughts, but I remember them eating at me. "Why is this thing like this? Why couldn’t they have done this other thing?" I began contracting the product designers' disease of perpetual criticism of the created environment around me early on.

A Good-Better-Best Framework for Design

The long term relationship between a design team and it’s client has everything to do with what the design team delivers and when. Setting clear expectations about the quality and completeness of the design work keeps both the design team and the client from changing the expectations without thoughtful discussions together. Simply articulating early in the development process, what good, better, and best solutions look like can make all the difference in what is delivered and in the long term relationship.

Storytelling in Design

Think of your favorite fictional characters. Who are they? Do they live in a world like ours or somewhere very different and far away? What do they look like? What do they like to do? Consider your relationship with these characters. Though they are not real, you are invested in their story.