2023: Year in Review
The BYU Design Review thrived in 2023, and we had more readers this year than we’ve had in any year past. A heartfelt thank you to the many members of our design community across the world—your contributions, reads, and shares made this year memorable.
Check out our top articles from 2023 to glean valuable insights for enhancing your design work and expanding your design perspective. Missed any? Take a moment to catch up and discover something new!
Design Thinking Part 4
Chris Mattson
Problem framing is about uncovering the actual problem worth solving – which is often hidden to everyone when the design process begins. A key part of framing and reframing is to see the problem from various perspectives and to search for the best match between the problem frames and the solution candidates. How well do you think you frame your problems, and what could you do better?
Quaker Oats and the Design of Everyday Things
Samuel McKinnon
This fun article describes how a design change in an oatmeal container improved the experience of pouring oatmeal. Samuel then claims that this is an example of design principles highlighted in Don Norman’s book The Design of Everyday Things. Do you agree?
Good Design: Nike ZoomX Vaporfly NEXT%2
William Godfrey
Nike has returned to its roots by providing exceptional performance, comfort, durability, and even fashion to elite and non-elite runners alike. Its new vision is encapsulated in the Zoom Vaporfly NEXT% 2 shoe design. As you read this article, ask yourself if there’s anything you can learn from the design of this shoe that you can apply in your own design work.
The Power of Designing a Networking Plan
Monte Marshall
The job search is a lot like a game. The challenge is to figure out the rules of the game and then to come up with a winning strategy. Whether you’re a new student or a seasoned professional, read Monte’s article to think about ways you can up your networking game.
How ChatGPT Can Help Design Products
ChatGPT
ChatGPT is taking over the world!… Or is it? Here is the first article on the BYU Design Review written entirely by an artificial intelligence. No edits were made by a human of any kind. What do you think? Impressive or Over-hyped?
BYU Design Review Statistics 2023
The BDR has continued to grow. Thanks for reading our articles, coming back, and being part of our community. Here’s a few stats that describe 2023:
Articles published: 31
Unique Contributors: 14
Page Views: 114,372
Audience Size: 85,910. This means 85,910 people visited the site 114,372 times. Or, you could say that the “average visitor” to the BDR visited the site 1.33 times.
Readership:
2.9% of readers are from Provo, Utah (where BYU is located)
5.2% of readers are from Utah (including Provo)
55% of readers are from the United States
45% of readers are from other countries around the world. The United Kingdom had the most readers, followed by India, Australia, Canada, and the Phillippines.
Bounce Rate (a measure of if people leave the site after visiting just one page): 90%. 90% of visitors read the article they came for, then closed the site. A lower bounce rate is better. Most sites like the BYU Design Review have bounce rates between 70-98%.
Thanks again for continuing to support the BDR!
